Working alongside Curative’s talented copywriter’s I was brought on to develop the art direction and first three themes for this year long campaign.

Victoria University approached us to create a well-being initiative that emphasised the importance of developing a whole person at university. The overall goal is to debunk myths relating to academic success and help students flourish.

Each theme’s creative, i.e connect or optimising time complimented the partnering handout which through its playful and honest tone pushed a shift in thinking.

Creative Agency: Curative