In a nutshell “Drive Digital” was a brand created for a Google event which aims to inspire, develop and target high potential CMO’s.
As the lead designer on the project, I worked alongside a team of Phantom’s right from the early naming process through to developing the brand, guidelines and preceding event chapters.
With a focus on "digital transformation" we crafted the brand from experimentation and play, custom patterns were made and a vibrant gradient was used throughout to ignite pops of interest and delight.
Key collateral included custom direct mail, name badges, workbooks, signage as well as ongoing support with the event team responsible in each chosen country.
Creative Agency: Phantom